My Role: Creative lead + producer

Insight: To drive awareness of ‘The Quad’ season one, BET tapped into the show’s HBCU campus life theme with an influencer promo that honored the legacy of Howard University. As a Howard University alum, Lance Gross gave viewers an inside look at HBCU culture, while simultaneously encouraging viewers to tune into the premiere of ‘The Quad.’

Delivered Assets: :30 sec and :60 spots for digital, photos featuring Lance Gross at Howard University.