Buick #THATSMYBUICK DIGITAL CAMPAIGN

—Buick x Jay Pharaoh x Dormtainment

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My Role: creative ideation + copywriting

Objective: Generate buzz and raise awareness around the All-New 2017 Buick LaCrosse.

Strategy: We asked veteran comedian Jay Pharaoh and up-and-coming entertainers Dormtainment to “Test drive their jokes,” while pointing out all of the amazing features the new LaCrosse has to offer. The result was a hilarious mix of photo. GIF, and video content that captured Buick’s essence and approach to car design. Every Buick represents a new kind of luxury: your kind of luxury!