H&M #LADYLIKE DIGITAL CAMPAIGN

—H&M x Vashtie Kola x Winnie Harlow

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My Role: Creative Lead

Insight: There are an overwhelming number of opinions on what is and isn't feminism, and with it, much judgment telling women how they should look, act, and behave. As an advocate and outfitter of individuality, H&M wanted to restore meaning to the word #ladylike without defining it. We don't need another definition; we want to celebrate all the versions of #ladylike women by tapping into those that live it.

Creative Strategy: This campaign focused on restoring the word #ladylike by making people proud to use it. To celebrate H&M's exciting fall campaign, we enlisted the help of two cutting-edge influencers - model Winnie Harlow and DJ Vashtie Kola.

Delivered Assets: :30 sec spots for digital, and photoshoots featuring the new collection.