HYATT RESORT DIGITAL CAMPAIGN

—Hyatt Resort Ultimate Skeptic Challenge x Influencers

Screen Shot 2018-07-11 at 9.40.32 PM.png

Screen Shot 2018-07-11 at 9.42.32 PM.png

Screen Shot 2018-07-11 at 9.42.41 PM.png

Screen Shot 2018-07-11 at 9.43.04 PM.png

Screen Shot 2018-07-11 at 9.43.21 PM.png

Screen Shot 2018-07-11 at 9.49.48 PM.png

Screen Shot 2018-07-11 at 9.43.14 PM.png

Screen Shot 2018-07-11 at 9.43.31 PM.png

Screen Shot 2018-07-11 at 9.43.49 PM.png

Screen Shot 2018-07-11 at 10.02.23 PM.png

Screen Shot 2018-07-11 at 10.02.34 PM.png

Screen Shot 2018-07-11 at 10.02.51 PM.png

Screen Shot 2018-07-11 at 10.03.12 PM.png

Screen Shot 2018-07-11 at 10.03.31 PM.png

Screen Shot 2018-07-11 at 10.04.56 PM.png

Screen Shot 2018-07-11 at 10.03.43 PM.png

Screen Shot 2018-07-11 at 10.04.04 PM.png

Screen Shot 2018-07-11 at 10.03.54 PM.png

Screen Shot 2018-07-11 at 10.04.14 PM.png

Screen Shot 2018-07-11 at 10.12.53 PM.png

Screen Shot 2018-07-11 at 10.07.33 PM.png

Screen Shot 2018-07-11 at 10.07.43 PM.png

Screen Shot 2018-07-11 at 10.08.08 PM.png

Screen Shot 2018-07-11 at 10.08.24 PM.png

Screen Shot 2018-07-11 at 10.08.35 PM.png

Screen Shot 2018-07-11 at 10.08.46 PM.png

My Role: Creative lead + producer

Insight: “Control Freaks” are the ultimate skeptics of the all-inclusive experience. They don’t trust anyone but themselves to plan the perfect experience.

Campaign Objectives: Create awareness and understanding that a Hyatt all-inclusive is a unique experience; prove that you can trust HZZ to deliver the perfect vacation by converting the biggest skeptics into HZZ believers, and sharing their stories.

Creative Strategy: We wanted to prove that even the most obsessive-compulsive traveler can trust HZZ by creating awareness and understanding that Hyatt all-inclusive is a unique experience. So, we enlisted influencers (across three categories) who fit the “control freak” profile to experience the all-inclusive luxuries themselves. By doing so, audiences got to see the thoughtfulness and meticulousness that HZZ puts into the all-inclusive experience.

Featured Influencers: Derek Theler (adventure), Eva Martino (mom), Christine Yi (foodie).

Delivered Assets: 3x Selfie Video/GIFs, 3x Photo Carousels, 3x Guest Posts on Hyatt’s IG, 1x Blog Post (Eva), 1x Hero Compilation Video (plus cutdowns and subtitled versions).