—When Playtex® Sport® expanded its Femcare portfolio from just tampons to pads, liners, and combo packs, they needed a brand refresh to build awareness of new products among sporty, active teen girls (13-17). As a content strategist, I worked with a team to develop integrated marketing tactics that included 2 primary campaigns: Ready.Set.PlayON! and Fit To Play. each campaign included influencer content, social media marketing, email marketing, and an interactive mobile quiz build.
Ready.Set.PlayOn! Campaign
Sweepstakes
To increase brand awareness and sentiment amongst Playtex Sport’s teen female audience, we launched a digital sweepstakes that included website banners, influencer content, and social media ads.
Influencer Content
Social Ads
Fit to Play Campaign
Fit to Play Mobile Quiz
A digital quiz designed to help target find their fitness personality. Quiz included incentives to win prizes, as well as product samples and a free fitness t-shirt. This campaign was promoted through Facebook and Instagram through organic and paid media strategies.
Mobile Display
Social Ads
Additional Social Marketing (Product Awareness)
